University Center

University Center in Rock Hill, SC

Sidewalk/Rock Hill, LLC is producing a Bold New Vision for a long-vacant textile factory adjacent to the beautiful campus of Winthrop University in Rock Hill, South Carolina. Known as University Center, this new development stretches from the southern tip of the revitalizing downtown through the textile corridor to Winthrop University.

Rebirth & the Knowledge Economy

University Center is being developed on the 23-acre former bleachery site in the blighted textile corridor that links Winthrop University to the burgeoning downtown. The community will include:

  • Commercial office space
  • An indoor Athletic Complex with competitive courts
  • 120 room hotel and banquet center
  • Market Pavilion with retail and food vendors
  • Restaurants and an indoor stage complex
  • 500 bed student housing
  • Market rate apartments as well as Active Adult living
  • Outdoor Festival spaces

Our Work on the Project

Sidewalk Development contacted us from the beginning of the project to get our input on strategy, audience, and voice. From there, we created the media for the project including the video and the website. We worked on:

  • Identity, Voice, Audience
  • Strategy & Planning
  • Video Production
    • Scripting
    • Storyboarding
    • Production
    • Voiceover & Music
    • Editing
    • (We were provided both the drone footage and the architectural renderings.)
  • Website
    • Design
    • Photography
    • Copy

VIEW THE SITE AND VIDEO: UniversityCenter-RH.com

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