Web Marketing Well Managed

RevenFlo is hired by Information Shredding Services, a full-service shredding service located in Rock Hill, SC. Thank you for your business!

With all the new open source content management systems available, it’s very rare that a static HTML site would be a good idea. But it does happen occasionally. We were just hired by a client who has just spent money on developing a static html site but isn’t please with the design. He WANTS an online brochure and has no intentions of adding / editing content more than once per quarter.

He does not want to budget for a full customized theme or skin creation, and he does not want to use a free theme or skin that someone else might be using. He wants a simple original design, and wants only 5 pages, and wants to plug in the content that he already has. So, he has decided to do a static 5 page website with an upscale design.

You may ask: What about search presence? Well, using such tools as Google Local and Google Adwords, and the equivalent of these in other engines (plus directory listing and linkback campaigns), this client will have the ability to be present in search.

So, would the client be better off investing a little more money in a content management system… even with the situation as it is? Yes. It is always better to build in technologies that accommodate growth. But, all I can do is educate and present options. The client makes the ultimate decision.

We will still have a nice end result, and the site (if the client is right about how he plans to use the site over time) will still be a good investment.

There are many activities that can be done to improve your search rankings. Some of these include:

• Clean up your code
• Upgrade the technologies that your site is built in
• Better target your message
• Publish content on your site more frequently
• List your site with any and all available directories
• Encourage linkback, rss, trackback, etc.

Contact RevenFlo at info@revenflo.com or 803-328-6033.

Jason Broadwater was nominated and elected as the President of the Main Streets of Old Town Board of Downtown Rock Hill, SC.

RevenFlo is hired by the Bosworth Alliances, a real estate investment and financial advising group, operating predominantly in the South East, to provide Web Consultation to help them capitalize on the Web.

If you believe that you could be getting more from using the Web than you are currently, then you should begin with web consultation. Many small companies or practices begin with this idea: “I need a website.” The problem there is that a website is not a pair of shoes. It’s not like you can look through your options, pick up the site you like, bring it to the counter, and purchase. The real question at hand is: How can I leverage the web to benefit my organization? To approach this question, you will be well served by putting a little money into consultation upfront, before plunging into “buying a website”.

Jason Broadwater will be a guest speaker at, and RevenFlo will have a table at… “Entrepreneurial Success: Technology Solutions” a one-day event that will be held on Monday, April 28, 2008. The event will take place in Charlotte, North Carolina at the Harris Conference Center and will run from 2:00 to 6:00 pm. The event will include: vendor displays and demonstrations, a keynote address, additional guest speakers, giveaways, refreshments and more.

Jason Broadwater will join the marketing for the Rock Hill Economic Development Corporation, working with Rick Norwood of the City of Rock Hill, Mark Farris of York County, and other municipal staff and private citizens in time to receive the results of the Lyerly Agency marketing strategy as commissioned by the city of Rock Hill.

U.S. 501(c)(3) non-profit organizations can now use Google Checkout to accept donations. For a limited time, Google will not be taking a percent of the transaction. Learn more fom Google Checkout Blog.

SCREENSHOTS

VIDEO TOUR

ELABORATION

Client: Mulberry Street is a seller of World War II and Post War era metal outdoor furniture. They find the pieces and bring them back to life in a process of transformation.

Strategic Web Design: We went through an elaborate branding and design process with Mulberry Street to find just the right brand.

Web Development: We developed this site in WordPress to accommodate the publishing of blog style content written by the company’s owner Amy RegenBogen. We used an e-commerce plugin and integration with third-party processing services to provide the e-commerce functionality.

Maintenance: We are still working with Amy to tweak the site and get it right.

Listen to Jason Broadwater discussing web marketing for the small business and professional practice. This is the topic for the RevenFlo radio show - Be Big Online - playing every Thursday on WRHI Talk Radio Rock Hill, SC, on 1340AM and 94.3 FM.

RevenFlo launches a RockThrill.net as a video sharing site for the city of Rock Hill, SC. The site is just for fun and to build interest in Rock Hill as a fun place to be.