Reach
Who experiences you or your business online?
Engagement
Do they engage with what you are sharing?
Audience
How many of them choose to follow you?
Conversion
How many of them click to learn more?
Questions to Ask About Your Social Media Marketing
Objectives
Is there a purpose to the content you share on social media? What action do you want viewers of a social media post to take? Are y0ur social efforts contributing to sales?
Content
What content are you sharing? What content are you creating? Is that the content that your most qualified prospects want to see? What do you want users to do when they see your content?
Branding
Who sees you on social media? What do they think of you? How well do they understand what you offer? How likely are they to go to you with their relevant need?
Growth
Is your business growing? What are the factors to that growth? Where do you feel energy should be put for further growth? Is your social media serving that growth?