We are tinkering with a new visual approach in our print marketing. Here is an ad to run in YC Magazine in York County, SC.

Web Marketing Nine:
Nine Necessities of Web Marketing for Service Businesses and Organizations
Download Full Manuscript
To create specific goals and objectives for the Web, you need a clear understanding of:

The role your web presence can play in your business model
Who you want to come to your website
What you want them to do while there

Before you invest in the Web, you should have a clear understanding of what you are trying to do. I don’t mean in terms of understanding the Web and its possibilities (that comes next). I mean in terms of …

Web Marketing Nine:
Nine Necessities of Web Marketing for Service Businesses and Organizations
Download Full Manuscript
A website is an experience for the user. Inevitably, the site is defined in the mind of the user – a personality of sorts, a cumulative effect with the “sum is greater” principle at work. Your company as a whole has a presence for “the user” – clients and prospects in a particular community.
Working to understand your presence, attempting to articulate it, is a powerful experience in self-definition, which directly affects decisions, which determine actions, which create …

Image via Wikipedia
The Rock Hill Economic Development Corp speaks to Rock Hill City Council about the marketing of Old Town Rock Hill as an asset.
Jason Broadwater of RevenFlo serves as the chair of the marketing committee of the RHEDC and presented a marketing strategy for the Historic Old Town of Rock Hill to be marketed as a burgeoning asset to the city as a whole.

Image via WikipediaRevenFlo hires consultants to analyze and improve internal systems, such as project management, deliveries and release schedules, etc. We are looking at the Agile model and how it can be used and or adapted by RevenFlo to become even more productive. Yet, not lose the agility to create ever-evolving solutions for our family of clients.

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Web Marketing Nine:
Nine Necessities of Web Marketing for Service Businesses and Organizations
Download Full Manuscript
It’s gonna take time. It’s gonna take money. (Just like the George Harrison song from the 80’s.) If you are not willing to give both, then you don’t need to bother with investing in the Web. Return comes from investment.
Many Web programs stall during the site build, which means you have run out of gas before you even have a website up online. Many more stall after the site is launched. Many clients don’t make the time …

I’ve heard many people say, “I want to make sure I show up in Google.” And I completely understand why. Google has dominant influence on the online marketplace. But many may not know that being “in Google” is really being in several different places.
Primary Google Databases:

Google’s main index (organic search – free)
Google’s local index (service/product plus location – free)
Google’s AdWords index (pay-per-click)

When you search, results from these three databases display on the Google search page at the same time. They make up what people understand to be their results from …

As far as we know, there are three slots left for the Web Marketing course being taught by Jason Broadwater at CPCC Tuesday evening (6pm) July 8, 2008, as part of the BizHub Adult Education Entrepreneurial program.
Learn more and register!