Museums Are Changing
To be a museum is to engage audiences in content. To be a museum today is to also operate several small businesses including retail stores, space rentals, concerts and events, as well as camps and classes and workshops for children and adults. Each program has individual needs, and they all must tie together to a professional organization – a community institution – with a clear identity and mission for a better world. To be a museum today is also to face change. Digital Media is now critical. Not only do programs need marketing and sales, but there are exciting conversations happening about how digital media is extending the museum experience beyond the walls.