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Elrod Pope Law Firm was interested in bringing a greater degree of authenticity to their marketing. They wanted to tell their story in a more personal yet professional way.
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Breaking down barriers, getting out of a comfort zone, and learning how behavior helps or doesn’t help others were all part of the experience and lessons learned during the five day outdoor experience.
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The York County Bar Association website was initially developed to facilitate internal management and communication. Overtime, YCBA recognized a greater potential for their website —to double as a public communication/marketing tool, and to give members the ability to access and update their professional information.
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