Web Marketing Well Managed

RevenFlo tracks and analyzes overall site performance by aligning data on visitor behavior with predefined goals and objectives. Your quarterly report from RevenFlo will be, in terms of deliverable, a presentation of these data along with associated consultation and proposals in the context of your predefined goals and objectives.

You will have ready online access to your data, which will include information on page views, visits, visitors, geographical locations, and much more - all displayed in easy-to-use, interactive media like line graphs, bar graphs, and pie charts.

Your data can also be aligned to specific goals by tracking specific conversions or actions taken by visitors. For example, our tracking capabilities can pinpoint a visitor’s entrance into the site and track his path to a specified conversion.

We can also measure where visitors may be exiting out of the sales process. Thus allowing us to examine a particular page that has a high exit rate. What is discouraging people at that point? While examining that page, we can view visual overlays of the page itself with data on each link on the page (showing how many times it’s been clicked, for example).

We can look at data in years, quarters, months, weeks, single days even, with hour by hour tracking.

We offer both a quarterly report and vlog reporting (as a tool of tutelage with the frequency determined by client).

RevenFlo develops high-powered, cutting edge, fully professional websites. We predominately work in php/sql and open-source content management systems but can develop in any platform or language going.
What does this mean to our clients?

One of the ways in which RevenFlo excels is in creating websites that are publishing systems as opposed to a collection of web pages. Our client’s needs not only include the website as experienced by their prospect or customer, but also the administrative interface by which the client can control his or her own content. We build systems that fit your operating and management plan (which we can help you develop).

We also excel in building for you client management areas. In other words, your clients can benefit drastically from the ability to log-in to your website and view information that is specific to them, their projects, and their accounts.
Three Aspects of Development to Consider

1. What is the site experience for your prospect?
2. What is the site experience for your client?
3. What is the site experience for your staff?

These questions must be approached through the context of your company’, organization’s, or practice’s goals and objectives.

Thus, effective web development is not just about understanding code. It’s about understanding business… your business.

Use the Web to:

* Demonstrate the quality of your work
* Illustrate your experience
* Explain your process
* Educate your consumers
* Communicate with prospects and clients
* Report on current jobs
* Professionally position your company - to difrerntiate
* Allow those referred a due diligence medium
* Generate leads
* Build relationships with subs and service providers

There are so many builders and developers these days. How do you stand out? How are you positioned in your marketplace? How easily can someone engage with you? Must they take a committal action in order to begin to engage with you and your company? How high is the barrier of entry in terms of someone beginning a relationship with you and your company?

Your website is someone’s way to engage with you and begin a relationship - no commitment, just as part of their casual due diligence process.

Specific options for your Website:

* High-Quality Design
* Virtual Tours
* Impressive Display of Portfolio
* Interactive Maps and Directions
* Contact Information and Forms
* Interactive and Download-able Spec Sheets
* About/History/Bio Copy and Photos
* Blog with RSS Feeds (allows easy publication of content by you and easy syndication of that content by others)
* Indexed, Searchable Educational Articles
* Testimonials
* Video/Audio
* Video/Audio Blogs
* Social Networking (YouTube, Etc.)

RevenFlo will establish and manage your hosting accounts to the degree you want us to. The vendor relationship will be between you and the hosting company. RevenFlo will be logging hours to do any hosting-related tasks on behalf of the client.

How Does RevenFlo Add Value in Web Hosting?

For some clients, we don’t add much value to their hosting situation. If you are inclined to work directly with the hosting company (call them if site is down, log-in yourself to create email accounts, etc.), then paying RevenFlo to do these things would be a waste of your money. We only add value to those who want us to take care of everything for them. Many busy professionals don’t have the time, the knowledge, or the inclination to worry about web hosting issues. They just want us to take care of it and report to them any pertinent information. You play it how it suits you best.

1. Set goals and objectives
2. Create a budget and an action plan
3. Monitor progress, revise activities

Whether your objectives lie in…

* Lead generation
* Direct sales
* Service enhancement
* Brand equity building
* General marketing
* Some combination of the above

…our system is your clearest, most comprehensive, most effective option.

“Content is king!” It’s been said many times in terms of the web, and there is much truth to this statement. Design and technical functionality ultimately serve to present content. Content exists in the following forms:

Text - Copy, Articles, Blogs, Newsletters, Books, etc.

Visuals - Graphs, Charts, Illustrations, etc.

Audio - Podcasts, Telephone Tips, Audio Products, etc.

Video - Webinars, Video Blogs, Video Products, etc.

Text

Every website needs text.

• Strategic copy detailing company information, services, processes, and pricing
• Articles covering elements of a particular industry
• Tangible, physical content-heavy items like books, toolkits, etc.
• Blogging
• Promotion specific copy
• and more

What is your plan for content on your site?

Visuals

Anyone who has sat through a presentation or taken a class can appreciate the power of visuals.

Audio

Use the controls available to listen to the audio about using audio on your website.

Video

Use the controls available to watch the video about using video on your website.

Be on the first page of search results for the term your prospects are searching. This will not only improve lead generation but also your professional positioning.

The phenomenon of search: You type in what you want, and what comes back are your options.

Be in front of the person who wants what you have, who understands the value you provide and is motivated to pay you their hard earned money.

Your prospect. A search. The results. Are you there?

For RevenFlo, search marketing is about running an active, effective website. It’s not about tricks and gimmicks and web battles. We develop and execute search strategies based on the hard work of providing fresh quality content and a positive, active, healthy user environment. We believe that organized and enjoyable, fresh, quality content is the core of a long term niche search presence.

We see other available tools as well such as sponsored listings. We provide key term analysis with search data, establishment and technical architecture of your campaign, and reporting on budget and conversion.

We also provide the capability to link your sponsored search listing to specific actions being tracked on your website, thus following a visitor from clicking your sponsored listing to the completing an action on your website.

With your guidance, we can establish a dollar value to that specific action. Then, over time you can track the effectiveness of ad spending down to the dollar.

RevenFlo recommends good seo practice. We believe a website (and a company for that matter) is better and more successful when honestly seeking to be of value.

Open Source Web Marketing is the interpretation and implementation of “Open Source” Web-based technologies as marketing tools for businesses.

* We are primarily a marketing and management company.
* We are secondarily a client communications company.
* Our medium is the Web.
* We use Open Source Web-based Technologies.

What are Open Source Web-based Technologies?

“Open Source” is a movement toward access. In terms of Web developers, Open Source means access to free applications being built by a community of developers, and having access to the source code of these applications to do with them (development wise) as one would please.

Think about Microsoft Office. Think of what a wonderful and powerful software application it is and how many businesses have it integrated into their models. Think of QuickBooks and the amount of good it has done the small business. These are wonderful applications. But imagine if the general community of developers and entrepreneurs around the world was given access to the core code of these applications and were encouraged to innovate. Download them for free and change them in whatever creative way that you would like to. Then, if you come up with something you are proud of, submit it back to the core development team and they will upgrade the software to include your feature. The inspiring flood of innovation from this is undeniable; the question is about making money.

The argument of public space and proprietary ownership is one that will increasingly dominate our horizon - from the marketplace to court systems to the home.

We here at RevenFlo believe that the Open Source model is good for business. We believe in the innovative, creative, inspired evolution of business models as much as we do in technologies. Look at us. Finding ways to create profitability by serving is what any business model is. Serving people and businesses in their use of Open Source technologies is no different.

Think about this in terms of your website. We can download a prefabricated system (a content management system or a client management system) then we can continue to build on it, to customize it, to evolve it to fit your brand and business model.

Until recently you had two options: you could purchase software or build it from scratch. Purchased software is expensive and closed to core access. Building something from scratch of comparable power and elegance would take an investment of dozens to hundreds of thousands of dollars. Using Open Source is free, and it’s completely open (the source code) for developing any look, feel, or functionality that we desire to achieve.

The software is free and open because it has been released under a license approved under the Open Source Definition.

Though there are collaboratives forming, these tools are generally each built by a unique group of core developers. This team starts and manages the project as it is contributed to by developers from all over the world.

The incentives for these developers may vary from project to project from person to person, but they may generally include:

* Vitae credits
* Passion about the technology
* Professional achievement in the social-professional world
* A sense of academic contribution

Open-Source is an academia of sorts, but with a different and unique personality. (Read a post on Open Source at RevenBlog)
What Does this Mean to a Business?
Open-Source is a phenomenal gift to the small to mid-sized business. There is no more cost effective way to develop online systems that are truly integrated into your business - a website that really generates return, a client management system that not only accurately reflects your internal logistics but functions as the core, providing increased productivity and even inspiration through systemization.

But costs and customization are not the only benefits. Due to the sharing of access to developers across the world, the Open Source community persists to be prolific in launching new tools and innovations into the public space.

Options and innovations so abound on the internet that the most difficult part for a small to mid-sized business is to select and interpret these innovations as tools. Decision makers ask, “How can using these new Web technologies benefit my business, grow my market share, increase my revenue?”

This very question is why RevenFlo exists. We interpret the myriad innovations of the Web as tools for the small to mid-sized service business. Then we manage the building and integrating of these media and technologies (managing tasks like design, development, writing, and more).
What Must Decision Makers Understand?

Open Source Web Marketing is a new industry model built on the new Open Source model and pioneered by RevenFlo.

Three key factors to understand are these:

1. Open Source has a license that carries with it terms for compliance (see here). The most important aspect of this license for the business owner to understand is the nature of ownership. Ownership of the Open Source tool or system remains in the public space. That’s why it’s free for you and able to be customized in whatever way you like, but you can’t then turn around and sell it. (Of course, your not in the software development business anyway.)

2. RevenFlo uses third-party tools and Open Source technologies to build systems and media for you, exceptions may be a design or a strategy. Regardless, RevenFlo does not own anything that we deliver. We retain no rights, except the right to display or to not display the work in our portfolio. The deliverables are either owned by you (such as with designs or strategies) or they exist under the open source license (such as developed systems and technologies downloaded from the Open Source space).

3. RevenFlo is a ready staff that you pay by the hour. Thus, you are paying for our time and energy spent on your behalf.

“I’m impressed and excited about our online branding and web marketing plans with RevenFlo. You are an innovator in your industry.” - Marc Lubiato, VP Bank of York

Use the Web to:

* Professionally Position Yourself and Practice
* Generate Leads
* Provide a Due Diligence Resource for Prospects
* Communicate with and Manage Clients
* Communicate with and Manage Staff

A brochure website is not competitive in a first class marketplace. Professional design and simple architecture/navigation used to be all you needed to have a powerful website. Now these are only a portion of your bare minimum to have a Web presence that will show a return.

The new Web is about content and interactivity. Yes, a professional design is always a must. And achieving simplicity in architecture and navigation is increasingly important as websites become publishing systems. But a small static brochure site will not:

* Maintain significant presence in the search engines (= market presence, perception is reality)
* Provide a resource for visitors thus giving reason to stay and to return (= professional positioning as an “expert”, perception is reality)
* Tap into the new Web exchange of content (= professional positioning as connected to the present, perception is reality)

Be out there in the new Web - online communities, search engines, blog engines, video sharing sites, social bookmarking. Capitalize on the new Web. Develop your Website in Web 2.0 technologies. Enter the open-source world.

But before you do any of that, please create specific goals and objectives. How will the Web function in your business model and in what ways does that benefit you in terms of revenue?

Specific options for your Website:

* Articles on your Core Areas of Service
* High-Quality Design
* Interactive Maps and Directions
* Contact Information and Forms
* Interactive and Download-able Legal Forms
* About/History/Bio Copy and Photos
* Blog with RSS Feeds (allows easy publication of content by you and easy syndication of that content by others)
* Video/Audio from Seminars Given
* Video/Audio Blogs
* Social Networking (YouTube, Etc.)

Think it’s crazy for a Lawyer to be on YouTube? Look at Showell Blades, Bankruptcy Lawyer. We filmed his seminar at a community college and put it on YouTube. The video was watched over 800 times in the first 8 months. The video appears on multiple bankruptcy attorneys websites around the nation (fed into their site through RSS… the same way we fed it into his own site - see it on his Showell’s site). And notice how many people have done the same thing since we did it for Showell.

“You know your stuff. That’s what I am looking for. You also deliver when you say you will.” - Dave Freireich, Core Search Group (Columbia SC, Asheville NC)

“I just wanted to say thanks for your work. The website is great. We love it.” Tanya, Catalyst Recruiting Group (Columbia SC, Charleston SC)

“Revenflo has been so wonderful in helping me with setting up a website. They began by explaining the whole process so that I (computer dummy) could understand how it all works. Then as I told them about my company they even went as far as helping me come up with sales slogans and ideas to say things I didn’t even think of. After the site was complete I was given training on maintaining the parts of the site that I chose to maintain. Revenflo has been a great asset to the advertising of my company.” Debra Best, Best Construction (Rock Hill SC, Lake Wylie SC, Fort Mill SC)

“Great Job. Very Impressive.” Lee Moody, Pro Legal Copies (Charleston SC, Mobile AL, Savannah GA, Pensacola FL, Lafayette LA)

More often than not, a primary goal of a Web Marketing strategy is to leverage the Web to grow market presence.

Think about your prospects. How often do they use the internet? People are increasingly using the internet for local knowledge as seamlessly as they use it for anything else. The internet is the fastest way to find out just about anything, regardless of large or small, local or global… thanks to Search.

Search works on specificity. You type in what you want and what comes back are your options. For a professional in a specific marketplace, presence in relevant search and a well defined website for those who land there are two key factors in overall market presence.

A website can be used specifically as a lead generation tool. Usually, the most effective way to achieve this is to focus the website on one conversion and keep it simple. The whole site must be built around the attempt to get the right person to do something specific (fill out a form, usually).

Not only do you focus on one conversion, but on one demographic and (sometimes) one motivation.

Often the most difficult part of the project is to a achieve a commitment to specificity by the client. Focusing on one action and person and motivation takes sacrifice. There is just too strong of a tendency (and we feel it ourselves in our own marketing) to say… “But we also… and we also… and we need to mention that we also…”. If lead generation is the SOLE purpose of the site, then it’s best to sacrifice all except one. Focus on one type of person, with one type of motivation, doing one thing.

To increase your leads through improving traffic and increasing conversion rate, you will need to track visitor behavior. We use a group of tools for this task. We then interpret the data and suggest changes to the site.

“Revenflo was more concerned about us and our business than making a sale or generating billable hours. As a company we are committed to surrounding ourselves with the right people to help our business succeed and Revenflo is one of these folks!” - Jeff Whittle, Ecclesia Construction (Rock Hill SC, Fort Mill SC, Lake Wylie SC, Charlotte NC, Mathews NC, Pineville NC, Monroe NC, Waxhaw NC)

Use the Web to:

* Professionally Position Yourself and Business
* Generate Leads
* Provide a Due Diligence Resource for Prospects
* Communicate with and Manage Clients
* Communicate with and Manage Staff
* Build Brand Equity

As a CPA, Financial Advisor, or other financial professional, you exist in a local marketplace. Your network and the referrals it generates is tip of your marketing, the door for new clients to come through. Your local marketplace is the greater room beyond your office. How present are you there? How are you perceived there?

The Internet is increasingly a playground for consumers to understand a local marketplace - whether searching to find a provider or to generally learn more about the topic or to follow up on a referral received.

Absence in search engines is noticeable absence. Search engines define a marketplace. A semi-professional, static website is noticeable mediocrity.

The new Web is about content and interactivity. Yes, a professional design is always a must. And achieving simplicity in architecture and navigation is increasingly important as websites become publishing systems.
Portfolio Highlight
Beacon Small Business provides accounting consulting and services. We have pushed into new areas of communication (blogging, webinars, and more).
learn more

* Maintain significant presence in the search engines (= market presence)
* Provide a resource for visitors thus giving reason to stay and to return (= professional positioning as an expert)
* Tap into the new Web exchange of content (= professional positioning as connected to the present)

Create specific goals and objectives. How will the Web function in your business model and in what ways does that benefit you?

Specific options for your Website:

* Articles on your Core Areas of Service
* Interactive Maps and Directions
* Contact Information and Forms
* Interactive and Download-able Forms
* About/History/Bio Copy and Photos
* Blog with RSS Feeds (allows easy publication of content by you and easy syndication of that content by others)
* Video/Audio from Seminars Given
* Video/Audio Blogs
* Social Networking (YouTube, Etc.)

An aside for YouTube: Think it’s crazy for a financial professional to be on YouTube? Look at the piece we’re running on BeaconSmallBiz.com. We filmed it at Bill’s office. Then we published it on YouTube.com and then fed it into his on site. Also, check out the one we’re running for Showell Blades the Bankruptcy Lawyer. We filmed his seminar at a community college and put it on YouTube (See it on YouTube). Notice the stats and comments and feedback. The video was watched over 800 times in the first 8 months. The video appears on multiple bankruptcy attorneys websites around the nation (fed into their site through RSS.

For most all companies, especially service professionals, a clearly articulated specific positioning in the professional marketplace is the primary goal of most advertising and marketing efforts.

If you build a website around the goal of positioning you a specific way in the minds of your prospective marketplace, then you will experience significant return on your investment.

Professional positioning works because of the nature of referral and networking based communities. If you are referred to a service provider by someone you trust, and if you not only recognize the name, but already know what the person’s specialty is and it aligns with your needs, then you are much more likely to follow up on that referral than if it is a name you don’t recognize or have a big question mark around.

We are pleased to announce the launch of the new PeoplesFirstInsurance.com. (View Site).

We have worked with Peoples First over the past year to hone their brand and then their web presence. We are almost there! Thanks guys for your continued business.