More often than not, a primary goal of a Web Marketing strategy is to leverage the Web to grow market presence.
Think about your prospects. How often do they use the internet? People are increasingly using the internet for local knowledge as seamlessly as they use it for anything else. The internet is the fastest way to find out just about anything, regardless of large or small, local or global… thanks to Search.
Search works on specificity. You type in what you want and what comes back are your options. For a professional in a specific marketplace, presence in relevant search and a well defined website for those who land there are two key factors in overall market presence.