
Conference
The Best Booth
Healthcare payer conferences are a major part of BASELoad’s marketing strategy. Insurance company representatives visit so many different company tables, it can be hard to remember each one. Because of that, BASELoad tries to come prepared with t-shirts, bags, stress balls, pens, and more that these reps can take with them back home. We designed BASELoad’s conference booth as well as a wide range of “swag” for them to give out to conference-goers, incorporating the new branding in each design.

Website

BASELoad.com
BASELoad.com needed to be recreated from the ground up with the new branding, messaging, and videos. We helped BASELoad clearly define their services and present them in a way that would make sense to their audience. Across the site, we included images and videos (produced by Brent) featuring Helper and Glitch, which show off the company’s personality and add humor to what could be seen as fairly dry subject matter.
W-9 Corrections
W9Corrections.com
BASELoad has another website aimed at healthcare providers. As a service to their payer clients, BASELoad communicates with and gathers correct claims information from healthcare providers. This website, W9Corrections.com, didn’t need to be fancy, but it did need to clearly communicate its purpose and demonstrate BASELoad’s credibility. We helped BASELoad simplify their messaging on this website.
