
Kettlesong is a concept for a modern, thoughtful development project in southeast Rock Hill designed by Indigo Rush. The folks at Indigo Rush are local residents who want to help guide development in a sustainable direction.
The vision for Kettlesong is a town and country ecosystem with large areas of open natural space, used for recreation and being in nature, coupled with dense town-like areas of neighborhood friendly residential development, mixed with retail, restaurant, parks, trails, and other amenities, including a YMCA and a premier charter school that built their curriculum around being out in nature and in the community.
Our Role
RevenFlo was hired by Indigo Rush as a comprehensive communications, marketing, and PR agency for Kettlesong. We designed strategy, conducted planning, facilitated meetings, managed activity, developed messaging, identified media and network opportunities, managed communications, and were generally available to respond to Indigo Rush’s needs as they arose. We also conducted the implementation activity – web design, content development, photography, video production, social media management, and internet advertising management.

Web Development
In the first phase of this project, changes were often requested to their already professionally-designed website, such as image replacement and textual changes. As we progressed, however, it was clear that the site needed to expand to include additional information and a more robust architecture.
When creating new pages and otherwise adding content to Kettlesong.com, we kept the previously-established design language of the site in mind while looking for opportunities to innovate and iterate, creating an engaging experience for site visitors on every page.
Because the site had such a specific design philosophy, special care was needed to ensure the site was properly optimized. We ensured that site speed was up to par, even with all of the complex visual elements in place. We also optimized the site for mobile traffic so that visitors on any platform would have a similar pleasant experience.

Analytics
As part of our digital marketing campaign, we utilized social media advertising and a newsletter campaign to bring users to the Kettlesong website and educate them on what this project was all about. In order to properly fine tune the messaging, we collected detailed analytics from social media, newsletters, and the website. These analytics were delivered as simple, one page reports that gave an overview of the traffic they were receiving, how well it was received,and any suggestions for improvement.
By collecting and acting on analytics, we were able to keep users engaged in Kettlesong’s message and expand our messaging to reach users at different stages of buy-in, from full supporters to curious on-lookers.