If you didn’t know, a goldfish has an attention span of nine seconds. According to a Microsoft Corp. study, humans now have an attention span of just eight seconds.
In the marketing world, how do you make the most of a digital minute if people only focus on your content for only eight seconds? We can see that content is becoming more condensed to cater to our attention spans, but the real problem lies in creating impactful content that drives action.
HubSpot teamed with Optimizely to create a webinar that helps companies and businesses like yours to optimize your online marketing channels.
In the free webinar you learn about scaleable marketing strategies, important online trends and how to get your company or business ahead of the game.
At the end of the 60- minute webinar, you will be able to run a successful A/B test for optimization, identify areas of your site best-suited for testing and optimization, optimize for a specific goal (lead generation vs. social sharing vs. email clicks) and optimize various parts of your website and marketing funnel.
You can register and view the free webinar here.
Optimizing your online marketing channels, such as your website, is just one of the keys in grabbing a consumer’s attention.
Check back next week to see more helpful technological tools and resources to help fuel your marketing endeavors.