University Center

University Center in Rock Hill, SC

Sidewalk/Rock Hill, LLC is producing a Bold New Vision for a long-vacant textile factory adjacent to the beautiful campus of Winthrop University in Rock Hill, South Carolina. Known as University Center, this new development stretches from the southern tip of the revitalizing downtown through the textile corridor to Winthrop University.

Rebirth & the Knowledge Economy

University Center is being developed on the 23-acre former bleachery site in the blighted textile corridor that links Winthrop University to the burgeoning downtown. The community will include:

Commercial office space
An indoor Athletic Complex with competitive courts
120 room hotel and banquet center
Market Pavilion with retail and food vendors
Restaurants and an indoor stage complex
500 bed student housing
Market rate apartments as well as Active Adult living
Outdoor Festival spaces

university center rendering digital marketing for real estate developers

Our Work on the Project

Sidewalk Development contacted us from the beginning of the project to get our input on strategy, audience, and voice. From there, we created the media for the project including the video and the website. We worked on:

Identity, Voice, Audience
Strategy & Planning
Video Production
- Scripting
- Storyboarding
- Production
- Voiceover & Music
- Editing
- (We were provided both the drone footage and the architectural renderings.)
Website
- Design
- Photography
- Copy