Burkett Burkett & Burkett CPAs
50th Anniversary Campaign
Burkett Burkett & Burkett CPAs is a South Carolina accounting firm with branches in West Columbia and Rock Hill. They provide a wide range of accounting, tax, and financial services to individuals and businesses. With a reputation built on professional expertise and personalized service, the firm helps its clients navigate their financial responsibilities while supporting their long-term goals.
RevenFlo has had the privilege of working with this client for many years, helping the firm strengthen its digital presence and effectively market its services. Over the course of this long-standing partnership, RevenFlo has supported the firm’s ongoing marketing efforts with strategies designed to build visibility, communicate its expertise, and connect the firm with prospective clients.
Campaign
To celebrate and promote Burkett Burkett & Burkett CPAs on their 50th anniversary, RevenFlo developed a marketing campaign built around the theme “50 Years of Service.” The campaign highlighted the firm’s five decades of service by looking back at the different eras in which the firm has served its clients, connecting each decade to imagery that would promote warmth and nostalgia from their audience. This approach gave the anniversary more meaning than simply marking a milestone. It reinforced the firm’s longevity, experience, and commitment to its clients.
Design
The visual design of the campaign brings each decade to life through imagery and graphic elements inspired by the 1970s, 1980s, 1990s, 2000s, 2010s, and 2020s. Each era has its own visual character, drawing on recognizable styles, colors, technology, and cultural imagery from the time period. Together, the decade-specific visuals create a nostalgic progression through the firm’s 50 years of service while giving the campaign a cohesive look and making the history of Burkett Burkett & Burkett CPAs engaging and visually memorable.
Photo Gallery
Once we had decided on the direction of the campaign, the client took time to gather photos of their team from the past 50 years. We utilized those photos by creating a visually engaging landing page that acts as a photo gallery, showing off the client’s staff over the years. This gallery shows how their team has changed and grown since 1976.
Deployment
In order to promote their 50th anniversary campaign, RevenFlo, updated the BurkettCPAs.com homepage marquee, published multiple news and social media posts, designed the photo gallery landing page, and promoted the campaign via email marketing. Burkett CPAs is a firm that values its existing clients, so they were our primary focus in this marketing push.