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Online Marketing

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    Digital Marketing

    The strategic use of digital content and online activities
    to achieve one or more of the following outcomes:

    1
    Brand
    Growth

    2
    Lead
    Generation

    3
    Product
    Sales

    4
    Employee
    Recruitment

    There are a growing number of channels, tools, and tactics utilized in digital marketing.

    Channels

    • Website
    • Social Media
    • Search
    • Streaming
    • Email

    Tools

    • WordPress
    • Social Media Platforms
    • AI Tools
    • Email Tools
    • Google Ads / Keyword Tools
    • Google Analytics

    Tactics

    • Content Creation
    • Social Posting
    • Social Advertising
    • Search Advertising
    • Email Segmentation

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      A Few Case Studies for Digital Marketing

      The Local PIckup

      Branding, Marketing, Web Design, Video Production, and eCommerce for a Musical Instrument Consignment Business

      Clinton College

      Branding, Messaging, Content Development, Website Design, and Video Production for an HBCU in South Carolina

      BASELoad

      Online Marketing for a Health Care Data Solutions Provider

      Winthrop Life

      Video Marketing for a Program Changing Lives