Audience
Who are you talking to with your website? What are you telling them? And what are you asking them to do?
Your website, like your internet marketing as a whole, should be aligned to your audience and your strategic objectives.
Who are you talking to with your website? What are you telling them? And what are you asking them to do?
Your website, like your internet marketing as a whole, should be aligned to your audience and your strategic objectives.
Everything on the internet is content. So, what do people see when they see you online? What is your content? How is it serving your strategic objectives?
We build websites in the WordPress platform, which means that your website will be a powerful content management system with robust features and plug-ins. Such a system needs to be maintained. We provide ongoing and regular maintenance for this system and its parts, as well as regular backups of the database and the entire website. We also provided managed hosting. Furthermore, we maintain a development version of your website on our servers in order to do updates in a testing environment before we apply them to your live website. A robust system needs proper maintenance and care.
Design is embedded in everything we do — from the brand itself, to the visual aesthetic, to the level of professionalism, to the web architecture, to the layout of each screen, to the graphic elements created for effective information design.
We develop websites in WordPress, the leading content management system on the web. We utilize premium themes and robust plug-ins. We provide custom development as is dictated by the requirements of the project at hand. We maintain and support those customizations.
We use Google Analytics and the analytics built into each channel being utilized in our digital marketing. We establish integrations where possible and preferable to do so. More importantly, we design specific metrics that have real world meaning for each client, and we help establish ways for that information to be reported to the client in the way that best suits their needs.
Jason Broadwater presents to stakeholders on how to use digital marketing to achieve success online. The presentations are engaging and chocked full of solutions and examples.